Alpha Baking Company, Inc. Acquires Two Bakeries

New Plants will Expand Variety and Capacity


Alpha Baking Co., Inc. (Alpha Baking) announced that it has bought two bakeries, one on the northwest side of Chicago, Illinois and another in Grand Rapids, Michigan. These purchases from ConAgra Foods increase Alpha Baking’s manufacturing facilities to six total across four states.


In addition to expanding current capacity, these acquisitions allow Alpha Baking to expand into sweet goods. “Alpha Baking has been producing high quality bread, buns, and rolls since 1979, and we will now utilize our experience and attention to customer service to operate in the sweet goods category. It is an exciting time for us,” said Lawrence Marcucci, president and CEO of Alpha Baking. Sweet goods product capabilities include muffins, petit fours, cupcakes, and pound cake, among other products.


Please contact your area’s representative to inquire about our new sweet good products!


To contact Fresh Foodservice for fresh delivery of sweet goods directly to your place of business in Illinois, Indiana, and Wisconsin:


Current customers can place website orders here.

For questions, comments, or concerns, contact Fresh Foodservice Customer Service via email here. Orders cannot be placed via email.

Messages will be responded to during the business hours of 8AM- 4PM, Monday through Friday. Emails sent outside of these hours will be replied to the next business day.


Customer Service can also be reached via phone at (773) 489-5400 x 5.


In Illinois and Northwest Indiana, contact Jim Deere

via email here

via phone at (773) 320-2759


In Southern Indiana, contact Kevin Hohman

via email here

via phone at (414) 571-1240


In the St. Louis area, contact Phil Hill

via email here

via phone at (314) 393-1630


To contact Frozen Foodservice for frozen delivery of sweet goods nationwide through broadline distributors:


Current customers can contact Frozen Foodservice Customer Service via email here or via phone at (773) 797-3231.


In the Western United States, contact Dave Robinson

via email here

via phone at (480) 747-8303


In the Great Plains, contact Jeff Lindsey

via email here

via phone at (515) 321-3951


In the Upper Midwest, contact Mark Marcucci Jr.

via email here

via phone at (630) 484-5352


In the Northeast, contact Tammy Stewart

via email here

via phone at (309) 275-6131


In the Southeast, contact Adam Vandergriff

via email here

via phone at (865) 474-9331


In Texas, contact Damian Carpio

via email here

via phone at (214) 924-2545